1. Relevant content. Forget old hat 'meta tags', the big engines now 'crawl' through your pages, indexing all of the words that they see, and follow all the links that they can find until they hit a brick wall. Or a Flash movie. The more relevant content you have, the better targeted placement you'll get. Pages should be structured properly, and with no 'hidden text'. You can get banned for 'keyword stuffing' your pages. 2. Popularity - who links to you? And whom do you link to? 'link building' between sites is essential. Find other sites (who operate in the same or related field as you), and beg them to link to you. The better quality the site, the more relevant the search engine will deem the link, and the higher you'll go. Link building is a tiring, laborious but ultimately very rewarding part of making a site successful. 3. Niche targeting. So you sell cars, but how many other businesses will be targeting searches like 'buy a car' or 'sell my car'? Better to think laterally about how people might find a garage to buy or sell - think about your niches and unique selling points and target those instead. There are many other factors that govern where and how you fall onto a search engine. It isn't rocket science - but it takes some getting to grips with and there's much to learn. In the increasingly competitive marketplace of the internet, it is something that every company with a website needs to be doing right now, and doing well. Well thats a brief overview, the next step is to analyse your own rankings in the engines. We reccomend you take a look at our Mac SEO products - software we've tested and highly commend. Home | Mac SEO Software | Mac downloads | Mac SEO Support | Contact Mac SEO